Saturday, October 17, 2009

Car Ads Suck...

I will admit without any apprehension that I am no fan of internal combustion engines, nor of the often arrogantly piloted steel boxes that encase them.  I will also admit that I have on occasion made hopeful (if not positive) bleatings regarding electric and hybrid vehicles.  That said, I can add that I have never felt anything less than disgust and outright anger in relation to the manner that this means of transportation is being marketed.

A case in point:



What’s wrong with this picture – beyond illegally passing while speeding on a blind curve, or the preposterous helmeted guy trying to negotiate a crowed public street on a friggin’ Segway?  C ‘mon! Helmet... Segway... He’s not even moving faster than the bloody pedestrians!

Not only does this ad encourage dangerous driving like so many ads before it, but it once again requests that you not consider why you make your transportation choices other than to ask you what’s more fun.  The assumption is of course that the answer is a fast car, and in particular one that is driven with reckless abandon.  Speed = Fun.  Fun = Speed! What is also interesting in this ad, however, is that they have chosen to mock those who might choose otherwise.



They would likely argue that they are not mocking at all, but that they are merely wanting to point out the better choice, or differentiate themselves from the competition.  But of course anyone who has made the choice to ride a bike or use public transit (I can’t speak to the ridiculous man with the Segway... so I think these things are pointless -- sue me) has likely already made that choice for reasons financial – therefore the car industry isn’t interested – or, for whatever personal reason, they believe it to be the better choice – again, a crowd that would be of little significance to the car industry.  So why slag the biking, public transit crowd (I’m surprised we didn’t see a pedestrian awkwardly spill into a huge puddle) if you really are only speaking to the speed-loving car-addict horde anyhow?  Is it possible that they think they have something to worry about?



Mahatma Gandhi  said’ “First they ignore you, then they laugh at you, then they fight you, then you win.”  A very likeable quote, but if there is anything to that sequencing then we know we’ve passed the being ignored phase, and with the kind of resources that the auto industry could bring to bare, I find it difficult to imagine that this is the “fight” stage. So they laugh.  And of course, they lie.

Do they really think that even the dullest motorist thinks that cycle commuters don’t bother with rain gear and can’t hold a straight line in traffic.  And you’ll notice no mention of rain, or crowds (or even any suggestion of commuting) when their gleaming white-knight is high-speed slaloming along his practically abandoned highway.  My daily commuting experience is quite the opposite.  It’s not uncommon to find myself pedaling gleefully past lines of frustrated, seething motorists (oh, I've seen the glares).  And some of them in very swanky high-end autos that I’m sure are capable of speeds that they rarely get to experience due to those maddening real-world traffic laws.



Automakers spend almost $9 billion annually in advertising in the United States to promote their products, including $6.5 billion on television advertising.  Young male drivers are the demographic group targeted by automobile commercials and is the very demographic group that is involved in 70 per cent of driver deaths in North America. Advertisers in Canada are supposed to be bound by the Canadian Code of Advertising Standards which in part states, "Advertisements must not display a disregard for public safety or depict situations which might encourage unsafe or dangerous practices, particularly when portraying products in normal use."  But neither the automotive nor television industries follow any  specific guidelines on automobile commercial content, including the depiction of potentially dangerous behaviour, such as speeding. In contrast, the advertisement of other adverse health behaviours, such as tobacco and alcohol use, is limited by either voluntary codes of conduct or legislation. This is the case even though the total annual economic cost of motor vehicle crashes has been estimated at between 7.5–20 billion dollars in Canada and 230 billion dollars in the United States.

So the fight is coming if it isn't already here, and if Gandhi has anything to say about it; we win.

Hold onto your helmets kids, it's going to be a rough ride.

Thursday, October 8, 2009

Sue meets the Judge...green cheese and all...

When I first heard of the case of Sue Abbott in Australia fighting a helmet ticket and posted a link to the original video I really didn't think that very much would come of it. Unfortunately my instinct on this account was confirmed. Sue isn't the first person to lose a court challenge to a helmet ticket and she won't be the last. Even though it's a rather more melancholy story then I hoped for I believe that there is something to be learned from this event. And fortunately Michael Rubbo has created another short film; with an expected less upbeat tone than the first but well done none the less.



I received an e-mail from Michael Rubbo last night and in it he said: "Her's as you say, is a touching story. She's a courageous lady, especially since she plans to appeal with no hope for better treatment than last time. I told Sue that I think it's silly to appeal unless she/we can get her story into the media beyond our blogs, which would be great of course. If she can do that, its likely the court will pay her and her cause more respect, even if she loses." He added, "Here' s an Idea, do you know any bike sympathetic journalists in Vancouver?  It would be neat to have someone write a piece from there in part about the woman who's a non person in her own country. It would be a legitimate angle, and the wider questions could easily be brought in."

Unfortunately I don't know any bike sympathetic journalists but if any one does, please point them in his direction.

Like Sue says, this is something that we have to solve at the political level.

Mike Rubbo's blog

As seen on Google StreetView...

It's official Google StreetView has come to Vancouver.

I recalled spotting one of those Google cars trolling around my neighbourhood last May (as I noted in this earlier blog post) so of course when I heard that things were up and running, I flipped open my laptop and went looking for my house. Then I remembered the Google car passing me around Fraser and 10th and went looking for that.  Well what do you know.


I guess I'll have to get an "As Seen On Google StreetView" sticker for my bike now.


And one weird note; as the car passed me I was too close to it for my entire bike to be clearly photographed.  There is this weird blurred out circular area at the bottom of all of the shots.  I'm assuming this is to hide any details of the Google car... but if you get caught in it look out -- or it's off with your head!


Ouch!!

I've embedded the actual StreetView link below so you can tour around my hood.


Friday, October 2, 2009

Friday, September 25, 2009

The Culture of Fear

... or How did I ever make it to 50?

I turned the big Five-O this past January. I’ve lived a life (so far) of fairly average activity with the possible exception of above normal cycling. As I have gotten older, riding a bike has become an even bigger part of my life. I made the move to a recumbent about a year and a half ago; partly because they have always intrigued me and partly because my aging body was beginning to complain a little too often about the very un-ergonomic up-right bikes that I had spent such a great part of my life getting around on.

My cycling love-affair and career began long before not wearing fluorescent vests and polystyrene helmets became the moral equivalent of child abuse. In fact the only bike helmet I had ever seen as a kid was one of those soft “hair-net types” that were on the head of just a handful of riders in the Tour de France. My mother worried about sun burns, breaking a leg and cursing, but never a word about my noggin. Outside of a few minor scrapes (mostly from trying to jump something that was un-jumpable) and those sun burns (I was warned!) I rarely came home with anything more than a beaming smile and two very tired legs. Was it less dangerous to be a kid in the sixties? Or were we all just a rabble of reckless and irresponsible punks who got very, very lucky? How did we ever manage to survive? Because surprisingly enough, the vast majority of us did.


From “Danny and the Demon-Cycle” produced by the highway safety division of Virginia in 1972

Over the past two decades the obesity rate for children has doubled. The average 10-year-old in the United States weighs 10 pounds more than the average child in the 1960s. Kids are suffering from type two diabetes, high cholesterol, sleep apnea, asthma, menstrual abnormalities and heart problems. They may not live lives that are as long as their own parents. We learn about school boards banning children from cycling to school because they fear that it’s too dangerous. At a recent Vancouver bike film festival, attendees were entertained with a video produced by school children on the dangers of cycling without a helmet that explained if you take that risk you will end up being bald and wearing a diaper for the rest of your life. What is clear is the message that we are teaching : cycling is very dangerous! But is this true? It certainly isn’t responsible for what is ailing today’s children.

When you tell a child or parent that death or permanent brain damage hangs in the offing if you don’t follow the new moral imperative – wear a helmet – will they feel safer riding and wearing a helmet, or simply not riding at all? If riding a bike is that dangerous, can an inch and a quarter of polystyrene in a thin plastic shell be the difference between a long, healthy, happy life or eating through a straw? What choice would a rational parent make? Cycling has been around for 150 years or so. It was in the late 19th century that the invention of the ‘Safety Bike’ and mass production established the bicycle’s place in modern transit, several decades before the age of the automobile. Helmets for the non-competitive cyclist have only been around since the late seventies and only used regularly for the past twenty years. The first all ages mandatory helmet law in Canada was passed in British Columbia 1996 – thirteen years ago. Are we any safer for it?


Not according to an examination of data covering the period 1975 and 2003, from Transport Canada, where no effect of increased helmet use among cyclists can be detected from prevailing fatality trends. By the time Canada had its first mandatory helmet law, helmet use was already around 30%. A 1999 study in British Columbia showed helmet use as high as 70%, and it continued to increase from that time forward. With all of this helmet-wearing, why does the data indicate no appreciable reduction in cyclists fatalities? One estimation suggests that it takes over 3,000 years of average cycling for an individual to suffer a serious head injury. Of course defining an average cyclist, and average cycling, might be tricky at best.

In any case, the number of people dying annually of heart disease due to physical inactivity and from obesity both massively outweigh those who die while cycling, let alone those whose deaths result from head injuries which a helmet is only rumoured to prevent. A British Medical Association study in 1999 found that the benefits of cycling outweighed the risks by 20:1. Clearly cycling is a low risk, high benefit activity that we’ve been managing to profit from quite successfully for some time now. So why all of the hysteria over helmets?


Ronald L. Medford, the assistant executive director of the US Consumer Product Safety Commission, was quoted in the New York Times in 2001 stating that, "It's puzzling to me that we can't find the benefit of bike helmets here." But why so puzzling? Unless your assumption is that there naturally would be a benefit. It’s just counter-intuitive to believe that a product sold as a protective device like a helmet may not be all that it’s cracked up to be. That could suggest several things, such as the standards to which the product is manufactured are too low. Again from the New York Times: Thom Parks, a vice president in charge of safety for the helmet maker Bell Sports, said safety standards could be upgraded and helmets could be designed to meet them. But that would make helmets heavier, bulkier and less comfortable [and more expensive]. "There are limits to what a consumer would accept.” Is the argument then that it’s better that we get more people wearing a product whose efficacy may be in question than fewer wearing something tested to a higher standard? Even the staunchest helmet advocate will grudgingly admit that helmets do not prevent accidents. But do they cause them?

A study by Dr. Ian Walker, a traffic and transport psychologist and lecturer at the University of Bath, concluded that there is evidence that passing motorists employ less care and pass at closer distances to helmeted cyclists – as opposed to un-helmeted cyclists -- putting the former at greater risk. ‘Risk compensation’ is a term coined by Canadian psychologist Gerald Wilde in the 1970s to describe the behavioural adjustments of people to perceived changes in safety or danger. With regards to bicycle helmets, it suggests that cyclists would be less likely to ride cautiously when wearing a helmet owing to their feeling of increased security, therefore eliminating some, if not all, of the alleged benefit. Wearing a helmet increases both the size and mass of the head, and for many is an uncomfortable experience. Do we understand how this can affect how we cycle, how we fall, how we impact? There are studies and there are studies (and there will be more studies) but what is clear is that if the jury is out then the efficacy of bicycle helmets – and certainly the legitimacy and merit of helmet promotion and mandatory helmet laws – must remain seriously in question.



So, if it’s difficult if not impossible to demonstrate that a bicycle helmet can mitigate serious injury yet it’s entirely demonstrable that it may cause increased risk. Since the promotion of bicycle helmets and specifically mandatory helmet laws have been proven to reduce cyclists numbers on the road and there is abundant evidence that the concept of safety in numbers is a real phenomenon while our children get fatter every year and less healthy day by day. What should we do? Turn to the most efficient and sustainable form of transportation ever invented which also happens to have a massive health payback (on a personal, societal and planetary level), that is as safe if not safer than any activity we choose to do – not to mention fun. Or (for whatever reason: misguided altruism or monetary gain) create fear and invent obstacles that for the preceding century few seemed to have any need for.


All you need to ride a bike... is a bike!

When I was a boy in the sixties and seventies we would never had needed to ask that question. We just got on our bikes and rode. It probably would have remained like that if some clever motorcycle helmet manufacturer, with slumping sales, hadn’t smelled a pot load of cash just waiting to be plucked. So how do you coerce people, who have never needed something before, to suddenly believe they need it now? Welcome to the culture of fear.

Tuesday, September 15, 2009

Feisty Sue Abbott ...

Mike Rubbo an Australian documentary film maker has gotten together with Sue Abbot to document her case in which she is fighting a helmet charge in Scone Australia.

I first heard about her case as did Mike Rubbo and as most did from the blog Copenhagenize.com.

We learned that:

She has always cycled and when Australia passed mandatory, all-ages bike helmet laws in the 1990's, Sue kept on cycling while many Australians parked their bikes in the garage. Despite the helmet laws, Sue continued to cycle without a helmet and she has never felt as though she needed one.

It took the better part of 15 years before Sue was finally stopped by the Austalian police earlier this year and ticketed for not wearing a helmet.

"One of the policemen expressed interest in why I wasn't wearing one. I mentioned I had done some research which had confirmed my view that helmets put me at risk. He was somewhat surprised, and so I continued that there was further information to show that there is a correlation between fat nations and helmet laws, and that in some parts of the US, much of Europe, the UK and Asia there were no such laws. I mentioned that now I had been issued with an infringement ticket I intended to take this matter to court.

Both he and his mate were really startled at that, and he wished me good luck in my quest and hoped I got somewhere with it. He admitted that he had given up cycling when the legislation became enacted in the early 90s, and that his bicycle had sat in his garage since that time."


Here’s the film that they made together.


The film, above, is the first installment in a series about Sue. Her case goes to court at the end of the month. I wish her all the luck in the world... she's gonna need it.

Sue, you rock.

The original post about Sue can be found at:

http://www.copenhagenize.com/

MIke Rubbo's blog is:

http://datillo.wordpress.com/

Wednesday, September 2, 2009

Recumbent riding with GPS

This guy from Toronto, JHG Redekop tracked his biking for several years with a GPS. He put it all together in this amazing animation light show. You have to view it in full screen to get the whole effect.



Here is what he has to say about it:

"A time-lapse animation of my recumbent cycling in Toronto, spanning 2004 to 2009. In all, about 650 hours of cycling totalling almost 8100km.

This is the total record of all my recumbent riding. Individual years are also available as separate videos, and there are more details in the comments on those.

The red path represents five minutes of cycling. Rides outside the borders of the map are represented by a red arrow; the longer the arrow, the further the bike is from the border."

If you look up in the left corner you can see that he begins his journey on a Rans VRex but finishes on the same bike that I ride, an HP Velotechnik Streetmachine Gte. It looks like he covered a lot of the same ground that I did when I lived in T.O.

Nice job eh.